You're A Cool Mom Who Needs To Join e.l.f.'s Beauty Squad

Hi moms! Fellow mom here. Since we’re all in the same boat and have a mutual understanding of how beautifully chaotic and exhausting and all-consuming parenting is (wouldn’t have it any other way though), I’ll spare you the intro recapping how busy we all are. Instead, I offer these two pieces of wisdom as they pertain to taking the best care of yourself: First, you don’t need to skip your makeup and skincare routine altogether. The key is to find products that are easy and non-fussy and make you feel beautiful. And in the spirit of “life hacks” I bring you to my second point: Make shopping for said beauty products go the extra mile with programs that reward you for purchasing. Luckily, e.l.f. Cosmetics has solutions for both and (spoiler!) it has everything to do with joining their Beauty Squad.

I’ll get to my recs as a beauty writer in a moment, but before I do, you’ll want to sign up for Beauty Squad, stat. It’s a free-to-enroll program that rewards you for shopping e.l.f. products and engaging with the brand on or their app. With Beauty Squad, you’ll get early access to new product launches (time to tap into your inner influencer persona), personalized discounts and recommendations, birthday gifts and so much more. The more you spend, the higher tier you unlock, and the more perks you get (like free shipping on all orders for Icon members), so if you’re already shopping the products, it’s an easy yes. Did we mention you can also earn cash? The program is the perfect example of working smarter, not harder, and as moms we already work hard. We deserve this!

Now for our product non-negotiables. These essentials do more with our limited time with their multi-tasking formulas, ease of use, and ability to make ten seconds of application feel like a glorious moment of self-care.

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