Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers.
Thanksgiving has come once again, and it’s time to get those holiday themed social strategies rolling. Beyond the regular themed posts of decorating and so on, spice up your feed this year with some Thanksgiving giveaways.
As most REALTORS® know, giveaways are a great way to boost social engagement and to give back to your clients and your community. Thanksgiving is the premiere season to give back, and a giveaway is a fresh way to interact with the holiday on your socials and get follower engagement.
Here are some giveaways to run on your socials this Thanksgiving to boost your engagement and give back to your followers:
Sharing recipes
Recipes are the crux of a family’s Thanksgiving. So many people have recipes that are staples of their meals and have been passed down through generations, or invented on the fly. For this giveaway, have your followers share a photo of their favorite Thanksgiving dish—the recipe and the finished product—in the comments of your post. Then encourage people to like the comment of their favorite dishes. The comment with the most likes wins!
Run a themed poll
A simple and easy giveaway is creating a poll for your followers to take part in. A poll can take many different forms—asking your followers to pick between several options, asking a question for them to respond to, and more. For Thanksgiving, you can theme these options to the holiday easily. You can ask your followers to choose between different table setups or decorations, ask them their favorite side or dessert, ask them to share their favorite holiday memory, and many more Thanksgiving related questions.
To decide the winner on this one you can select the answer with the most likes, use a number generator or name picker to select the winner at random, or just go with your heart and pick your favorite.
Here are some example posts of Thanksgiving giveaways:
The prizes
When it comes to prizes you can definitely get a little more creative in this avenue than you could with non-themed giveaways. While the usual giveaways of things like gift cards to gift cards for local businesses or vouchers for home services are helpful, Thanksgiving can be an expensive holiday for families and you can take this opportunity to help offset that cost. You can give away desserts, sides or even whole Thanksgiving meals that you purchase from local bakeries or restaurants.
However you proceed with your giveaway, make sure to highlight your thankfulness for your followers, client and local community this season, as they help keep your business thriving.
Are you looking to boost your online presence, enhance your content and grow your real estate business? RISMedia’s ACESocial is truly simple content marketing proven to highlight your expertise, increase engagement, generate leads and build brand awareness—all in one place. To learn more or sign up today, visit acesocial.rismedia.com.
