You can forget your coffee. Textures have taken over from food and drink (see strawberry makeup and latte makeup) as beauty’s favorite inspo. Although the latest trending “red velvet makeup” feels like it bridges the two. The look calls to mind rich red velvet chocolate cakes and soft, plush velvet fabrics in one hit.
Just as fashion is getting more layered heading into the colder months (trading out gauzy chiffons and breezy linens for cosy knits, cord, brocade and—you guessed it—velvet), we’ve seen a return of soft, full-coverage statement makeup. Sheer skin tints and lip oils are making room for some richer textures to shine (or, um, not—as the case may be). Which brings us back to red velvet makeup.
Red velvet makeup sees the classic red lip get a modern makeover with luxe matte or semi-matte formulas that add cosy dimension and glam opulence to makeup. The texture should be soft, sensorial, and (almost) edible.
We’ve seen the trend remixed and tailored to work across a range of looks, from dark merlot reds to optical illusion ombre reds. Here are some of our favorite ways to wear it.
Dark, diffused red velvet lips
Vanessa Kirby’s dark brown-toned red makes a stunning contrast to her very fair complexion.
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Ombré red velvet lips
For a modern twist, this ombré red is very on trend. The darker perimeter and brighter middle draws your eyes in to the centre of lips and makes them look fuller.