Dezeen Debate features "a joyful kind of branding"


The latest edition of our Dezeen Debate newsletter features an inflatable astronaut designed for this year’s MTV Video Music Awards. Subscribe to Dezeen Debate now.

To commemorate the 40th anniversary of the MTV Video Music Awards, production designer Matt Steinbrenner crafted an 18-meter-tall inflatable astronaut. The massive figure loomed over the stage at this year’s show, which took place in New York last week.

Some readers admired the design, with one calling it “a joyful kind of branding”, while another criticised it, remarking “more plastic… just what the world needs”.

Close-up image of the Johnnie Walker Blue Label Ultra bottle showing slightly sqaured off sides
Johnnie Walker sheds 300 grams to make “world’s lightest” glass whisky bottle

Other stories in this week’s newsletter that fired up the comments section included the “world’s lightest” glass whisky bottle designed by beverage company Diageo, Snøhetta’s expansion of Omaha’s Joslyn Art Museum and Foster + Partners’ renovation of San Francsico’s modernist Transamerica Pyramid.

Dezeen Debate

Dezeen Debate is sent every Tuesday and features a selection of the best reader comments and most talked-about stories. Read the latest edition of Dezeen Debate or subscribe here.

You can also subscribe to our other newsletters; Dezeen Agenda is sent every Tuesday containing a selection of the most important news highlights from the week, Dezeen Daily is our daily bulletin that contains every story published in the preceding 24 hours and Dezeen In Depth is sent on the last Friday of every month and delves deeper into the major stories shaping architecture and design.



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