Philippe Starck models Stone Island's Ghost collection


Italian fashion house Stone Island has launched a campaign for its Autumn Winter 2024-2025 collection featuring architect Philippe Starck as one of its models.

Starck is captured in a series of portraits in which he is wearing a hooded parka from the luxury brand’s minimalist Ghost line.

The photos also feature the black AI dining chair, designed by Starck for Kartell.

Philippe Starck features in Stone Island’s latest campaign

The collaboration forms part of a wider project by Stone Island called Community as a Form of Research, which is curated in collaboration with critic Hans Ulrich Obrist and involves well-known figures modelling signature items from the brand’s collections.

Starck joins a star-studded list of figures spanning design, sport and music, including producer Peggy Gou, musician Liam Gallagher, actor Russell Tovey and architect Joseph Grima.

In the photos, he is pictured wearing the parka from the Ghost range, which is based on the concept of camouflage. It is known for its minimalist designs and monochrome palette.

Stone Island's Ghost campaign
He is seen modelling the Ghost parka

The jacket is made with merino wool and features the Stone Island Ghost badge, which has been deliberately designed to blend in with the fabric.

As part of the collaboration, Stone Island has also published a 100-question interview with Starck conducted by Obrist.

Philippe Starck modelling for Stone Island's Ghost collection
His Ai chair features in the campaign

In the conversation, Starck’s succinct but revealing answers included his preference between modern and classic.

“Definitely modern, knowing that there is no modern without classic,” he said.

He also cited The Discoverers by Daniel Boorstin – a non-fiction title exploring the history of human discovery – as the book that changed his life.

According to Stone Island, the Community as a Form of Research project is intended to offer insight into the brand’s “distinct community”.

“Conceived as a form of research, a project dedicated to defining exactly what makes the Stone Island community so distinct,” it said.

Stone Island's Ghost parka
The Ghost collection is known for its minimalist design

Designer Yinka Illori has also briefly turned his hand to modelling, showcasing a clothing collection he has designed for American outdoor brand The North Face.

The photography is by David Sims with creative direction by Ferdinando Verderi and styling by Max Pearmain.



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