Social media starlet Alix Earle is the latest face of Frame denim, and her looks for the campaign are making us crave colder weather.
Dressed in Frame DNA, the first image for the campaign sees Earle, styled by Hunter Schafer’s stylist Dara Allen, as a modern day Brigitte Bardot, a mod bombshell, a noir girl next door. In the picture, Earle lounges on the Shaggy Shearling Coat in Cream, and wears the Striped Boatneck Sweater with Le Sleek Straight jeans in Stardust.
The collection will be available for purchase at FRAME stores and Net-A-Porter, MyTheresa, Le Bon Marche, Saks and more on September 10th, 2024.
Courtesy of Brand
The podcaster and recent graduate of the University of Miami has made a name for herself online by sharing, among other things, her trendy but achievable outfits.
Earle will also be featured in the brand’s winter campaign, set to launch on October 10.
On TikTok, Alix Earle shared her journey of going to New York Fashion Week to celebrate the launch of her campaign, saying in a voiceover, “I’m so excited for you guys to see this campaign coming out with frame. It’s insane.”
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