Limited to 103 units in tribute to the Tipo 103 model code of the 5000 GT, the Ultima is a Fuoriserie special series car just like the recently unveiled Icona and Leggenda editions of the MC20.
But the department – “its own little company within the company”, in the words of Fuoriserie director Davide Baldini – is about so much more. For many customers, it’s an essential helping hand in envisaging a bold spec through its ‘Curated’ collection of colours and trims.
For those with bigger ideas and bank balances, Bespoke offers the chance to spend a year (or more) crafting a unique Maserati on a scale that calls for the wider R&D and design teams. Either process adds a key slice of profit margin to receipts rung through the Maserati till.
“Fuoriserie is the top of the top,” says Baldini. “It elevates perception of the brand and experience. The customer doesn’t just give us a configuration and get the car a few months later. We work together constantly to check every single component matches their idea. We have very demanding customers, which is exactly what we want for this kind of collaboration. Each Bespoke car is an adventure.”
The most adventurous so far is the MC20 Cielo Opera d’Arte, an extravagant, multicoloured supercar whose intricate design is pure paint no decals or stickers. Its creation took two years, and while the cost of Fuoriserie projects is naturally kept shtum, it’s easy to assume the most specialist examples soar into seven figures.
Maserati made 100 Bespoke cars last year, though Baldini’s team has a hand in around 10% of Maserati sales, a number that will climb with the completion of a new paint atelier at its Modena HQ.
